Sam Scheuer

Challenge:
Samuel Scheuer launched a rebrand that created an inspirational and younger brand identity with the heritage and class of the brand’s beginnings in 1935.

Role:
I was the content producer and project manager for the rebrand, which included new logo, brand identity, photography, business cards, website, sales pieces, website, and tagline. Encouraged and empowered users to approach bedding in an aspirational way, “Your bed is the canvas and you are the artist.”