Snowpeak

Challenge:
Snowpeak creates high-quality camping gear for fashion and outdoors lovers. The immediate need was to create an online “How-to” video for their most popular small product, the Mini-Hozuki lantern, that did not include a voice or written instructions.

Role:
I created a brand standard for their instructional videos that could distinguish from other competitors in the marketplace by keeping them product-driven, simple, rhythmic, and short.